Persona is not just an NFT collection; it’s a platform for self-discovery and customization. Unlike static PFPs, the project enables collectors to shape and personalize their Personas, mirroring their own digital identities.
The project needed to establish a strong brand identity from the very beginning—one that was both flexible and recognizable. In a Web3 environment dominated by collaborations and rapid changes, the brand had to stand out without losing cohesion, while also being able to expand across different media, including print, digital, and animation.
As the Brand Designer, I was responsible for laying the project’s strategic and visual foundations. I began with an in-depth analysis of competitors and target audiences, which allowed me to develop a mission and vision aligned with the team’s objectives but with a distinctive personality within the Web3 universe.
I designed an elastic branding system, ready to adapt to all kinds of formats and collaborations without losing Persona’s recognizable character. Every graphic element was crafted to function cohesively across NFT collections, comics, animations, and potential future video games. The result is a versatile, emotionally resonant brand built to grow alongside its community.
