All-Terrane is a start-up that creates high-performance men’s trail running footwear & apparel. Its vision is to create an inspiring culture of persisting over obstacles of the progression to becoming a champion. You can’t have the good without the bad, and you can’t have the bad without the ugly.
The challenge of this project was to create an adaptable visual branding.
For us (the client and me), it was important that this branding had a wide range of solutions to avoid graphic changes at the beginning of the brand, so a lot of emphases was placed on evaluating the different scenarios in which the brand could be exposed.
By having a relatively long name, the opportunity arose to create a graphic solution that was responsive to each specific use, maintaining iconic elements to be able to recognize All-Terrane in each of these adaptations, ranging from a full-name version to a much smaller version, which would be a monogram.
Achieving this allowed us to have the peace of mind that the brand can be adapted to any space and with any printing, embroidery, or engraving technique.
