Pausa Gusto is a family business that decided to take advantage of a complicated moment like the pandemic to open its restaurant, a traditional pizzeria, aimed at a millennial audience. They wanted to use this time to work out all the details and be ready for when they could receive clients normally.
Sometimes you work with someone else's original design and use that base to make improvements and create new things. This was the case of this project, a drastic change was not sought, but to take what was present to the next level.
Starting from the work that was carried out to improve the logo and expand its operating capabilities, we have worked on the rest of the restaurant's communication elements, creating a language in line with the brand's personality, in order to establish a coherent message in tone and style to which customers could get used to and remember.
The most beautiful thing about this project is that it is constantly evolving, in which we are working on new elements every month, depending on where the brand evolves and the needs that customers have. Visit this page in a few months, and you will see for yourself.
