De BadMeesters is a DJ Team from The Netherlands, iconic for creating the most fun and entertaining nights, making every party location the best.
The brand wanted to be recognized as not serious, fun, and energetic.
"De BadMeesters" means "The Lifeguards" in Dutch, so it was important to show this concept as a theme for the brand regarding colors and style. The concept is also shown on stage at their parties, having a very iconic performance with a lifeguard whistle.
It was important that the logo and collaterals could give them the possibility to create different elements such as giveaways like t-shirts, stickers, hoodies, caps, etc.
